Portfolio · 2026

Chenyu (Mabel) Mao

Imperial College London
MSc Strategic Marketing

Brand marketing focus
at the intersection of
data and human desire.

Discover
Portrait
001 — About

A life lived
with intention.

I am an aspiring brand strategist with expertise in data-driven brand growth. My work sits at the intersection of advanced analytics, consumer psychology, and transformative brand strategy.

From China and holding a Management degree from Alliance Manchester Business School, I bring international experience and a rigorous global perspective to every brand campaign. I believe the most effective brand marketing is precision-crafted, and that insight and impact are always aligned.

3
Countries Studied
Top 2
Global University
2
Brand Projects
Workspace Design process
002 — Career

The journey
so far.

Scroll to traverse the roadmap of experience.

2021
Operation & HR Intern
Midea Group
Supported day-to-day HR operations and cross-functional coordination within one of China's largest consumer electronics manufacturers. Gained first-hand exposure to large-scale organisational processes and talent management frameworks.
2023
Tax & Business Advisory Intern
Deloitte
Contributed to tax advisory projects and business analysis engagements for corporate clients. Developed proficiency in financial modelling, regulatory compliance research, and client-facing communication within a Big Four environment.
2024
Business Analysis Intern
PwC UK
Delivered data-driven insights and strategic recommendations across client projects in the UK market. Strengthened analytical skills in a global consulting context, collaborating with multidisciplinary teams on process improvement and market research initiatives.
2026
Marketing & Social Media Intern
LegacyX UK
Leading brand marketing and social media strategy for a UK-based organisation. Crafting content narratives, managing digital channels, and translating audience insights into campaign performance — applying MSc-level marketing theory directly in practice.
Coming Soon
The next chapter
Your Company
Open to full-time brand marketing, strategy, and consumer insights roles globally. If you are building something that requires precision thinking and a global perspective, let's talk.
003 — Education

Foundations of
knowledge.

2022 - 2025

BSc Management

University of Manchester, AMBS

2025 - 2026

MSc Strategic Marketing

Imperial College London, ICBS

004 — Achievements

Extra
curricular.

December 2025

Inside LVMH

Awarded with a certificate for Creation & Branding, Retail & Customer Experience.

Certificate
October 2024

LSE Summer School: Spark

Awarded with a Gold Micro-Credential.

Certificate
2023 - 2024

Treasurer for Manchester University Ballroom & Latin Society

Awarded with SU Award: Activities & Culture Officers.

Experience
October 2021

The Duke of Edinburgh's International Award Foundation

Awarded with a Silver Standard Certificate.

Award
May
2021

International Economics Olympiad

China Open Round Individual Second Prize in Senior Level.

Award
March 2021

National Economics Challenge

China Finals Critical Thinking Overall Team Bronze (Top 5%).

Award